The only way to grow your sales without restructuring 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

The right definition of your value propositions to grow sales

Your value propositions are what make your business unique and draw in your target audience. It’s one of the defining factors that’ll get consumers to buy your products. During the research phase, consumers will review your products, what your company is about and understand the value they receive.

This is why your value propositions on your site are important. So how do you define them so it gets customers to buy?

A client of mine was running a successful photography business but had an outdated website which didn’t clearly define the value her customers would receive. We had a couple of meetings to discuss her site, understand the challenges she was facing and recommendations for improvements that could be made.

After chatting with her, we identified that her customers would repeat the 3 same things they loved most about her business and working with her.

1. She was a husband and wife photography team

2. Having a female photographer made the bride/mama to be more comfortable. (Consideration being taken in the demographic her clients were in)

3. Her style of work was candid, soft and airy photos

These were her 3 value propositions she should be using for her website and in her client conversations. So we were working through updating the site.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Focus on what brings the customer value

2. Have a brainstorming session

3. Review customer testimonials

Focus on what brings the customer value

Start with what brings your customers value, and position it from the point of view of them. What is it your customers would be looking to you for? Understand their needs, what is on their list to decide if they’ll buy from your business.

Ask your existing clients what they enjoy most about your business.

Have a brainstorming session

Take all the information your customers give you and have a brainstorming session to identify your top 3 value props.

• Make a list and write everything down. Anything that comes to mind, brain dump it all.

• After you’ve done that, start to review what is reoccurring. Anything that stands out which you know is unique about your business? Anything customers keep mentioning to you?

• Narrow it down to 3. It’s the magic number that draws in customers, they’re able to recall everything without thinking they’re not getting enough value from you.

Review customer testimonials

Customer reviews are a great way to see what it is that’s unique about your business. You can find 3 value props easily within your testimonials in combination with your brainstorming session.

Cross reference your list and what customers are saying to see if there’s a theme, and what’s repetitive. Select the 3 that are most repetitive.

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