How to use your newsletter to get prospects to buy 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Digital sales strategy of leveraging your newsletter with new prospective customers

You’re seeing a lot of traffic start to come through your site, but you’re wondering how conversions are low. Not all traffic of consumers that come to your site are ready to buy, keep in mind some are researching and shopping around. Preparing for when the time comes for them to buy. What you want to do is stay ahead of this and build the relationship with consumers for when they are ready to buy.

Every prospect coming to your site is an opportunity for a sale down the road. They’re coming to your site, because something intrigued them. There’s a product they’re looking for to solve their problem. How you focus on this opportunity will determine if you get the sale in the future.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Get prospects to sign up for your newsletter

2. Create the brand awareness

3. Build up to the buy

Get prospects to sign up for your newsletter

Show customers what you are capable of and have to offer, some are on the offence about buying because they’re not sure they’ll get value. A newsletter is an opportunity to show them what they can get and how much value your products provide. This can help the consumer decide what they want to buy your product.

Create the brand awareness

Keeping your brand at the top of the consumer’s mind, increases the chances they’ll buy from you when it’s time. A newsletter allows you to stay connected with your prospect and keep repeating to them your business is the solution they’re looking for.

Offer content that’s of value, and helps to address some of their problems. Always mention offers and products that will further help them.

Build up to the buy

A small ask is easier to say ‘yes’ to than a big ask. Getting them to sign up to a free newsletter is easier than telling a consumer to spend money that’s not ready.

Start small and grow to the bigger ‘yes’ of buying your product.

An example of how to build up to the big ‘yes’:

• Like or comment on your social media accounts

• Go to your website

• Sign up for your newsletter with others

• Share your newsletter with others

• Buy your product

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