Do you think your website is agile? 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Do you think you’re agile with your website?

Your team should be able to move quickly and efficiently move from planning to execution to remain competitive. Being agile allows your business to continuously making improvements and change course based on the digital landscape.

Research shows companies that are agile have at least a 30% increase in revenue. To be agile, all departments need to align to this. Simple adjustments can make the difference for your business and help run things efficiently and seamlessly.

Imagine your a customer who’s looking to buy the latest headphones, and there are multiple places that sell them. You’ve read the reviews and know these are the headphones that’ll cancel outside noise, let you listen to your music and podcasts. The existing ones you have, are just old and it’s only a matter of time before they completely stop working.

You go online to find your headphones and you usually order from Company B. So of course you’re going go there again and when you enter the site you see there’s no stock. Instead you leave and go to Company C to buy your headphones. On the back end the digital team was updating the new creative, messaging and product details but were about a week behind with their workload.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Use data to identify what’s working

2. Create templates of assets

3. Systems and processes

Use data to identify what’s working

Do a review of your data on sales, existing customer journey flows to see what’s working and what’s slowing things down. If there’s certain processes, blocks on the site or hurdles that are slowing down customers, or your business you need to find a solution and implement.

Remove what’s not working because it’s wasting time, and stopping customers from being able to easily find and buy your products.

Create templates of assets

If the creative was ready to go, Company B could have made a few additional sales during the week but they were delayed. Instead they had to create everything from scratch.

Have creative assets that are templates which can be used over and over again. All you need to do is swap out the messaging and product images. This will allow your business to have new product pages up in minutes rather than days or weeks.

Systems and processes

Systems that easily integrate into your site let you automate and run things more smoothly. Having Calendly embedded into your site easily lets consumers setup a meeting with you rather than going back and forth via email which takes up too much time.

Integrating Stripe into your site, will allow customers to pay their invoices. Easily letting you start doing the work without chasing customers for payment.

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