Ready for more customers coming to your site? 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Ready for more customers coming to your site?

A well planned keyword strategy can build authority within Google’s algorithm and bring in more traffic to your site. This provide the benefit of more consumers coming to potentially buy and also those that are already searching for products similar to what you offer.

Keywords used on your site through content such as blogs, case studies or the marketing messages tells Google your site is an authority figure in this area. Consistently updating your site with fresh content is another aspect of ranking higher on search pages.

The best approach is to invest in the right keywords that are relatable to your business, build an organic approach that naturally brings in traffic to your site outside of paid ads. This allows your business to consistently see customers coming in and increase sales for your site.

Imagine you’re building your fitness training business and want to try and increase more people coming to your site that will ultimately bring in more sales. You quickly setup a website and put a contact page for people to reach out to you.

You execute and after a few months you see no improvement and decide to do some keyword research and build out a content strategy. You create a blog, have your keywords selected and start putting out content embedded with your keywords. After 6 months you start to see the traffic coming in and now you’ve doubled your traffic.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Research traffic volumes and complexity

2. Select long tail keywords

3. Create a content strategy

Research traffic volumes and complexity

Do your research on short and long tail keywords because you want to be sure it’s bringing in the right amount of traffic. Consider that when search volumes are low for specific keywords it’s not what you want to invest in, because it’s a lot of work for low volumes of traffic.

Look at how many people are using those keywords to search and how much competition there is to be ranking for those. Consider others who are trying to rank for the same keywords.

For example: As a small business who provides budgeting support for clients, does it make sense to go up against the big banks who have a whole team and more content to work with.

Select long tail keywords

Be as specific as possible to attract the right audience to your site. Long tail keywords means using more than 2 or 3 words as part of your strategy. Consider both short and long tail, as short brings in generic traffic and long brings in specific niche audiences.

Example:

• Short tail: fitness training

• Long tail: fitness training for post-partum moms

This is specific and brings in the audience that you’re looking for, of course you want to make sure the keywords are related to your business.

Create a content strategy

Having a good content strategy will help you to easily incorporate those keywords into your publications. Sprinkle it in naturally where it makes sense, because your readers shouldn’t wonder what you’re trying to say.

It should be easily readable and understood by the traffic coming in to your site. If you can sprinkle in 3 times within one piece of content that is a good stating point.

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