How to provide value with your website 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Digital sales strategy of providing value with your website

The focus of creating value to your consumers when they land on your site, will help grow sales. People are naturally think about themselves, and how they benefit. So as a business owner, you need to think about how to position your website to focus on consumers, their problems and how to provide solutions. Provide solutions, and they’ll buy from you. Provide great service, and customers will keep coming back.

Have you ever noticed as a consumer, when words like ‘you’ or ‘your’ are used you perk up and pay attention? There’s a reason for that, you’re naturally gravitating to messaging that’s focused on you. You want to know more about it because it’s about you and your problems.

Always try to use ‘you’ and ‘your’ in marketing messages, website content, newsletters, blog posts etc. Anything that consumers see, and can potentially drive the goal of them buying.

It’s all about the consumer, so you want to make sure you’re always focused on them, their needs and how you can make everything better for them so they’ll enjoy the experience, find what they’re looking for and buy.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Make the process easy

2. Load the site quickly

3. Add access to all pages from home page

Make the process easy

A simple to follow website to find information increases the likelihood the consumer will find what they’re looking for. Especially for new traffic to your site, keep the page layouts consistent. This allows consumers to know what to expect, and find content.

Use lots of white space where possible, so it’s not overwhelming to find information. When you use white space, the page is not as overwhelming and easier to digest visually. It’s easier to read the content on the page.

Load the site quickly

People are busy and that means you don’t have a lot of time to get traffic to your page and keep them there. Studies show you have 3 seconds of a consumer’s attention before they give up and leave. Consider your website loading time as a key part of this.

As a consumer yourself, don’t you get frustrated when a website takes forever to load. It’s usually only 10-15 seconds but it’s still frustrating and you give up and go somewhere else. Test your page load time, and make sure it’s up and viewable within 3 seconds or less.

Add access to all pages from home page

Have a clear indication of what your website offers, and how to access all pages. More times than not I find clients with hyperlinks that don’t work for button or traffic lands on a 404 error page.

Again, it’s about the consumer and solving their problems. You don’t want them trying to find the information, make the process simple otherwise they’ll go somewhere else. Link everything from your page home, and navigation bar. Label the content correctly, and do an audit every quarter to make sure everything is loading properly.

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