How personalization effects your sales 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

How personalization effects your sales

Better customer experiences drives more sales:

By using the insights you have on your customers, you can create an experience that meets their needs. Tailor it to exactly what the customer looks for and personalizing to their needs. Personalizing makes the customer feel valued, and helps them find exactly what they're looking for.

When customers' needs are met, this creates a better experience to provide the right offers and products. Thus creating a long term relationship with the customer, because you're able to keep using data collected to improve the customer experience. Leverage what you know about your customers to provide recommendations on products and at the right time. This will continue to grow your sales.

How to apply to your digital sales strategy:

1. Create engagement and loyalty

2. Data enablement

3. Understand the market

4. Get customers to buy again

5. Drive more sales with your digital business

Create engagement and loyalty

Personalization can be effective to drive customer engagement and loyalty. Leveraging data from customer interactions and continuing the experience based on information drives more sales.

• Create better experiences

• Show customers what they're looking for

• Drive more sales

Data enablement

Leverage tech and AI tools to develop content and response to your customers across multiple distribution channels in real time. By doing so you're able to drive efficiency in turning around content, delivering at the right moment to your customers.

Understand the market

Gen Z and Millennials account for $800M in retail spending. The Gen Z audience are also digital natives, and they prefer to shop online. So how do you capture this market?

1. Understand the audience and segment them.

2. Select 1 market to target based on different product offerings.

3. Create products around their needs.

4. Show them how it meets their needs.

Capturing 0.50% of this market gives you $4M in share of wallet.

Get customers to buy again

How do you get more repeat customers? Use the info on past purchases to offer valuable content. Use what you know about your customers.

78% say content that was personalized to their needs increased the chances of them to repurchase.

Drive more sales with your digital business

Digitally native companies can drive more revenue from personalization. First party data collected allows you to know the customer better. Create an experience to deliver on what they're looking for.

Personalizing your website can increase your revenue by up to 40%.

Thanks for reading! Share with friends.

If you found this information valuable, please consider sharing this newsletter with others that would benefit.

In 5 minutes learn how to evolve your digital sale strategy.

How I can help you:

• Become a member and let’s work together to unlock digital sales and growth opportunities.

• Buy resources to define sales goals, and develop strategies to grow your business at your pace.