Do you know your target audience? 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Digital sales strategy of knowing your audience and increasing revenue

There are many benefits to knowing and understanding your target audience. Your business will run more smoothly, and generate the right traffic coming to your site. This will increase sales, because you’re connecting with key audiences that are interested in your products, and are already on the search for them.

Using data and analytics will help you to better understand who your audience is, it gives you insights into the current consumers that come to your site. You can leverage this to build strong buyer personas that can be used to drive sales growth.

• Create better products and services that cater to the right audience.

• Provide better service, because you understand exactly what your audience is looking for.

• Connect with your audience with the right messaging because you know how to better position your products.

Your buyer personas should always include the fact that your audience wants to shop online, has a preference to shop online, understands the digital landscape and how to navigate it.

Want to create your own buyer persona? Identify and market to your target audience

Here are a few templates to help:

• https://offers.hubspot.com/persona-templates

• https://www.semrush.com/persona/

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Your business reduces cost

2. Create stronger marketing campaigns and messaging

3. How to use your site

Your business reduces cost

Understanding who you’re targeting for your products, and what their behaviours and psychological triggers are will allow you to run your business at a lower cost.

Marketing budgets can be used more efficiently as you know who to target, what platforms and how to target them. By using budgets more efficiently you’re also able to target specific audiences which bring in stronger leads.

Stronger leads, drive more conversion and bring in more sales.

Create stronger marketing campaigns and messaging

When you know the people you’re speaking to, you know what they like and dislike. You can use these insights to create the messaging that’s will connect with your audience, and increase the likelihood they’ll buy.

You understand them so you know what products and services will work for them, and you’re able to create it while also communicating it effectively.

How to use your site

Leverage this on key areas of your site, by doing so you’re quickly connecting the right information to your audience. You have 3 seconds of your audience’s attention and then they leave, so you’re info needs to hit home.

• About page - let’s your audience understand the business offerings and value you provide.

• Landing page - audiences can see the value your business provides and the solution they get.

• FAQs page - quickly get answers to common questions which help them decide to buy.

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