How to increase sales without increasing prices 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Digital sales strategy of increasing sales without increasing prices

Over the years of analyzing websites and systems clients use, I’ve identified multiple patterns that are reoccurring. These are businesses that want to increase sales on their site, but find the only way to do so is to increase prices. There are other challenges that slow down sales on your site, that when addressed drove more conversions.

There are many other opportunities that need to be addressed on a site to make improvements to see results. Are all links working? Have you automated systems to allow customers to easily buy and receive products?

Imagine you’re a customer that’s on the hunt for a new phone. You’re searching all your providers to see who has the best deal for the latest iPhone, you’ve been thoroughly doing your research for a couple of weeks now. You finally decide on Company A to buy your new phone from and you go to their website. You go to select your new iPhone, and see the price has increased. You’re a little upset because you’ve been with this provider before and although they’re not the best, they were the best option with the choices you had.

You think about the last time you bought a phone, the system shut down, and then you had to wait a week to get a confirmation email. You start to think twice about buying from Company A. The prices have gone up and after doing a little more research you see there hasn’t been any improvement to their site to help you with your purchase. So you decide to go to Company C instead, your backup choice.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Check and automate systems

2. Listen to your customers

3. Create value

Check and automate systems

Always do a in depth analysis of your site to make sure all links, and customer journeys are working seamlessly. As time goes on, more pages and links are adding with continuous updates. It’s natural to make a mistake and accidentally send the customer in a loop, which creates a bad experience and frustrates them. When this happens, it’s likely the customer will just leave without buying.

A few things to consider:

1. What does the customer journey look like? Is it simple to start and end at checkout? Can the customer checkout in 10 minutes or less? Is the customer is going in circles, this needs to be fixed.

2. Make sure all links are taking the customer to the right spot, and are working. More times than I’d like to count the customer clicks on a link that isn’t working or takes them to the wrong page.

3. Allow customers to easily find information with FAQs, book a meeting with you using Calendly and connect with customer service if they want to speak to someone.

Listen to your customers

Look at your customer reviews, these are a gold mine of information on ways to make improvements to your site. Listen to what they have to say, and make the changes. This is a great opportunity to improve the customer experience, make a customer happy and increase sales.

If you’re seeing multiple customers repeating the same pain point, it needs to be addressed. Fix the problem, respond to customers that it’s been address and track the results.

Create value

The positioning of your product to your target audience is a key factor in the success of your sales. If your audience doesn’t see the value, and how it helps them they won’t buy. So how do you create value?

Start with the features of your product.

• Focus on one customer. You’re trying to solve one customer problem.

• Position the message in a way that it addresses your customer’s problem.

• Don’t talk about your features and what your business does. Talk about the customer, how it helps them and solves their problem.

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