Have you heard about surveying people who don't buy? 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Have you heard about surveying people who don’t buy?

The best way to understand why customers aren’t buying, is to ask them why. Get straight to the point and see what they didn’t like and stopped them from wanting to buy. That’s where non-purchase surveys should be used on your site.

A non-purchase survey is helpful because it gives you the exact insights you need to make improvements and create a stronger customer experience. You get to understand from your audience what they didn’t like and this lets you save time in trying to identify pain points.

Use this information to make updates to your digital sales strategy, find the solutions and make the changes on your site. Build a better experience for your customers, bring in more sales and those customers refer others.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Stronger sales funnel

2. Short and to the point

3. When to execute

Stronger sales funnel

Implementing a non-purchase survey for customers who decide not to buy is a good opportunity to make improvements to your overall site and create a stronger sales funnel. Consumers on your site will provide you the exact issues that are causing drop offs allowing you to fix those issues right away.

By solving for those, you’ll see an improvement on the traffic going through the funnel, reducing drop offs and an increase in them buying your products.

Short and to the point

The customer has decided they don’t want to buy, so they are ready to leave. If they are open to filling out the survey make sure you don’t ask too much of them. Otherwise it’ll frustrate them and they won’t finish the survey.

• Keep it to no more than 3-5 questions. 5 should be your max.

• Use multiple choice to easily group and categorize answers

• Leave 1 open ended question for anything that’s not covered in your other answers

When to execute

If you have the customer’s information you should send within 24 hours. Aim to send within 12 hours of a re-marketing email if you have one setup.

Otherwise if the customer decides to navigate away from their digital cart, also a good opportunity to ask them to fill out the survey.

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