Discover automation that will change your life today 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Discover automation that will change your life today with a self-sustaining website

Website automation is the focus of creating systems, processes and implementation of new software that will let the site work with little to no manual intervention. This means less people having to go in and make changes, review or approve anything on the site to move onto the next phase. It lets your employees work on other initiatives and allows your customers to more easily buy without worrying their order will be delayed.

The less manual work for your site the better, it’ll drive more sales and ultimately more revenue.

• It’s less costly because having employees go in and push things to the next phase is expensive

• Allows your staff to work on projects that provide more value

• Less admin/clerical or issues to deal with

This approach of automating your site reduces the overall cost of the business, and actually increases ROI. As much as it can be costly to implement new systems and softwares to automate your business. Research shows it actually increases revenue which is worth the investment. It gives you insights on how to run a more cost effective business.

You can collect emails 24/7 and build a client base to provide your audience with valuable information. More easily track what’s happening on your site, measure traffic, AB test and find insights to make improvements and increase sales.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Automation platforms

2. AB Testing

3. Scheduling tools

Automation platforms

As a small business, consider platforms that easily allow you to put up your products, update info and images to execute. The easier it is for your customers to buy, the easier it’ll be for you to bring in sales and grow your business.

A few platforms that are amazing for automated ecommerce site:

• Shopify

• Flodesk

• Squarespace

AB Testing

Regular testing on your site allows for continuous improvements. This gives you the insights on how to automate, what copy, image or step by step customer journey is working.

Testing is important to being able to automate, implement the right systems and processes. AB test regularly, do a quarterly review and add more testing opportunities as they come. However be sure not to overload testing, it should be providing value and information.

Scheduling tools

Using tools to schedule in content, meetings or a newsletter saves you time and also allows you to regularly publish to get in front of your audience. As a business owner you get busy and sometimes forget to publish something, or at least it takes up unnecessary time.

Publishing tools allow you to put in the content for the most opportune time to get the most views, engagement and CTRs. I recommend Buffer as a free scheduling tool, and also has additional features for an upgrade.

Ask yourself: How much of your site is automated?

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