Digital copywriting to convert customers 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Digital sales strategy using copywriting to convert customers

Quick read:

• Knowing your customers allows you to better create copy and storytelling that gets your customers invested in your business and they buy.

• The biggest mistakes businesses make, is they forget to ask for the business. Always tell the customer at the end to go buy your product.

• To apply to your sales strategy: use facts and reviews, use action words and be clear and concise.

Digital copywriting that converts customers:

Knowing how to write in the digital space and what to say is key to getting your traffic that lands on your site to actually buy your products. Remember that you don't have a sales rep to answer questions, so if your audience doesn't understand what you're saying and it doesn't answer all their questions they won't buy.

Digital copywriting really comes down to understanding your audience, and making sure that you are writing a strong story for your readers. You want to provide value to your audience with what you're saying so understanding their needs, and what they are looking for will help you to create copy that will get them to buy.

Storytelling allows your audience to become emersed in what you're saying and build an emotional connection. This is great because you've now got their attention and can share more about your product to get them to buy. What you want to do within your storytelling is share the proof in the pudding. What are the facts and information that support your story which your customers need to see so then they buy? Customers need proof that it will work. They don't want to feel like they wasted money or got scammed and this is an important part of your storytelling.

Your approach should focus on these steps:

1. Know your audience. What their needs are and interests they have.

2. Use this information to create your story and sprinkle facts that support your story.

3. Show them the benefits within your story so they know they're going to gain from buying your products.

4. Close the sale. Direct them to actually buy the product.

How it impacts your business:

Focus your story on the benefits to the customer. Always tell your story on how it benefits your customers. Features are great to mention but it doesn't help them, because it's about your business. You need to translate that to how it benefits your customers. Apple did a great job of this with the iPod. The iPod when first introduced had 8GBS of storage, but what did that mean to the customer? That meant "1000 songs in one little device to carry."

See the difference? It's not about the 8GBS of storage, it's about what that storage capability gives the customer. Use the right words to show customers the benefit they receive from all your features.

Using this approach will help guide the customer through the buying journey to then actually buy your products. So many businesses fail to implement point 4; close the sale. All the right aspects of the story are mentioned along with proof that other customers are winning by doing this. What they miss is the actual part of asking for the business. Using action words, and directing them to the checkout page/buy button to get them to buy.

Lots of customers are busy and will forget if you don't ask for the business. They'll enjoy the story of how they win, the value they receive but then get busy and aim to come back later to buy. They'll forget and not do it.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Use facts and reviews

2. Use action words

3. Be clear and concise

Use facts and reviews

Show customers the proof, use facts and social proof so customers have information that backs up the reason to buy. Understand that customers don't want to feel alone in making the decision to buy, and later have buyer's remorse. One way of avoiding this is to show that others are doing it, so they're making the right decision.

By using facts that show the results, and customer reviews or testimonials will let the potential customer know they're going to win. They will get value from your products because others are doing it. 81% of people do research before buying, and what they want to know is they're making the best decision for themselves.

Use action words

Using action words pushes the customer to act now and not wait for later. Remember that everyone is busy and has a million things going on. If they don't act now, it's a high chance they may not come back to buy. They will get wrapped up in something and forget, and when they do remember they may end up buying from someone else.

So using action words that get the customer to do it now, will psychologically trigger something to act immediately. Add an expiration date if it's a limited time offer, or limit the number of spots you have available if it's an ongoing offer. I.e. buy now, start now, win today, start saving today etc.

Be clear and concise

Avoid confusing words or using big words in the case that your customers don't understand what you're saying. If they don't understand, get confused or overwhelmed, they'll end up leaving. That's what you want to avoid, and your best approach is to keep it simple.

Simple always wins, and it makes sure that your audience understands what you're saying. You never met someone that said this information is to simple to understand, I wish they made it more confusing. There's so much information out in the world, simple and concise makes it easier to understand. Your customers will appreciate it. So edit your work multiple times over to make it clear and simplify what you're saying.

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