How to build a digital sales strategy guide 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

How to build a digital sales strategy action plan

A sales strategy guide is a resource that aims to provide the support in better building out a thorough and actionable plan to drive growth for your business.

This begins with using your data, understanding your ideal audience and action steps to execute in order to get that audience to see the value you provide. This resource can be used for all channels, but ideally focused on website sales.

It's an opportunity to start building your sales funnel on your website to create or improve it

• Meet sales goals

• Identify quality leads

• Drive more leads to site

Over arching approach:

1. Identify your sales goals

2. Narrow down your market (niche down)

3. Build your customer persona (target audience)

4. Improve the customer journey (simple and easy to navigate)

5. Outline the action plan (start to test, brain storm solutions and execute)

72% of leaders who anticipate change, and have a plan in place will meet their goals. Grab your free resource here.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Identify what your sales goals are and niche down

2. Build the buyer persona and improve the customer journey

3. Outline the action plan

Identify what your sales goals are and niche down

Build out your sales goals based on where you currently are, make it realistic and understand the capabilities of the team to achieve it.

If you're broad decide on what you really want to focus on and niche down. Go into that area of business and focus all efforts on that market. It’s easier to capture a specific segment of people.

Build the buyer persona and improve the customer journey

Build your buyer persona because this will give you the info you need to better target your audience.

Consider how it supports in understand how money is spent on ads, resourcing on organic strategies, how messaging and visuals are used across your site.

Customer journey comes down to focusing on what provides a better customer experience.

On your site it's convenience, shopping everything you want and doing it from where ever and on your phone or desktop.

• Make it simple

• Keep it concise

• Let the customer check out in 10 minutes or less 

Outline the action plan

The biggest challenge people face is now executing on it. Create a timeline, create milestones and have a project manager.

Hold people accountable and start to execute. Review results and see where changes need to be made, continue to update and pivot as needed.

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