5 steps to a successful digital sales strategy 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

5 steps to a successful digital sales strategy

A digital sales strategy is the action plan to drive sales on your website, at the lowest operating cost while ensuring the customer receives the best overall experience. A well planned customer journey on your site, provides customers a great experience that increases the chances they’ll buy your products.

Having a digital sales strategy is an important part of your website, it serves the purpose of everything you can do to make improvements and optimizations in order to get customers to buy.

Overall your strategy should focus on areas of opportunity to make improvements, by understanding the customer and their pain points. Build out solutions to address these paint points, because if one person is having this issue then so are others.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Review and audit your existing site

2. Review your data of existing customers

3. Do a brainstorm session

4. Run AB testing on potential solutions

5. Review results and make optimizations

Review and audit your existing site

Do an audit of the current situation of your site, and start with your home page, product pages and checkout flow. These are the critical pages that will drive customers to buy.

Take a review of your customer testimonials to see what are the negative aspects of your site they’re mentioning. What were the pain points when shopping your site? Look at it from the lens of the customer.

Review your data of existing customers

Understanding the challenges that your customers are facing as they’re on your site will help you to build a successful digital sales strategy, this is an opportunity to see the biggest pain points and opportunities.

Consider a few things when looking at the data

• Where are most customers dropping of your site?

• How long are they on your site before leaving?

• How many customers are looking at your product pages? Of those how many are adding to cart and going to checkout?

• When a customer adds to cart, are they going into the checkout?

Do a brainstorm session

After a full audit and analysis this is the time to do a brainstorm session to come up with potential solutions. Solutions should be looking to address the problems identified.

Keep in mind they’re not guaranteed to work, so you want to try to come up with 2-3 solutions if possible.

Prioritize the items on the list based on what will have the biggest impact to your site and customer experience. Start with those that will drive the biggest positive change.

Consider doing a cost benefit analysis for your solutions to make sure it’s feasible both cost wise and brings in a return.

Run AB testings on potential solutions 

After a short list of solutions to the problems identified, this is where you should be running an AB test with a live customer environment.

AB testing allows you to confirm the solution actually works with your customers before implementing completely. There are times when the results will surprise you, that it is not the best solution for your customers.

Review results and make optimizations

After reviewing the results of the AB testing, at this stage if the results are not what was expected you’d take back the solution and continue to brainstorm. Review the solution to see if adjustments can be made that would be feasible and continue to deliver on addressing the problem.

If so, make the optimizations and re-test to see results. If this still doesn’t provide the results you’re looking for, it’s time to look at other opportunities.

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