5 insider secrets to optimize your website sales

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

5 insider secrets to optimize your website sales

To run a website that gets traffic to successfully buy your products, requires many aspects to be considered. But these 5 are the ones that will have the biggest impact for your business. Consider them as you build out your digital sales strategy, but also be flexible to pivot in order to continue seeing positive results.

Even with research, focus groups and direct customer feedback, there’s always a risk something won’t go according to plan.

Keep it simple, and it’ll be an effective plan. The most successful plans are always the ones that are easy to execute. The more complicated, then the harder it becomes to achieve the results of the plan.

Consider these 5 areas of focus:

1. What is the problem? Consider the problem you’re trying to solve for. This should come from the customer.

2. What is the solution? This should be your product or service. Make sure you build the product after you’ve understood what the customer problem is. This will give you the best chances at customers buying your products.

3. What is the goal? These would be the KPIs. The results you’re looking to get after you successfully create and execute your products for customers to buy.

4. Who are your customers? You want to know who you’re talking to, who is being targeted for your products. These should be the same group of people that originally told you about the problem.

5. Keep the teams informed and ready to pivot on website images, messaging and regularly meet. Always be ready to change your strategy in case, have a plan B.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Digital sales strategy document

2. Always focus on your customers

3. Images and marketing copy

Digital sales strategy document

Use a digital sales strategy document to build out the components you need to build and understand your next steps. You can use my free resource to do this.

Narrow down, and be specific, use data to help guide the process of building out your strategy. Start with your data and sales results for your website.

Always focus on your customers

Whatever product you decide to build or services to provide, make sure to always start with your customers. Understand your customers first before you build the product. Save time, money and a headache by knowing who your audience is and what their problem is.

Create based on solving problems and you can’t go wrong. This will reduce the risk of customers not buying your products.

Keep your audience as specific as possible, it makes it easier to understand the problem and build the solution. Use a buyer persona to know your ideal customers.

Images and marketing copy

Make sure the copy used for marketing speak in the tone of the customers’ needs. People are looking to solve their problem and the best way for them to decide to buy from you is when you can show that you solve their problem.

Don’t talk about your business, and what features you provide. Instead speak to the solution that solves the customers’ problem. Because that’s what customers are looking for.

Example: For cruise control.

Use this: Enjoy more road trips with less stress on your joints.

Instead of: Your car with built in cruise control

Ask yourself: Do you start with your customers and their problems when you’re building out your website strategy?

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