3 proven ways to optimize your website sales 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

3 proven ways to optimize your website sales

When your customer is ready to buy and you simplify the checkout flow, it makes it easier for them to buy your products. A confusing checkout likely results in frustration and cart abandonment. Removing barriers, confusion and creating a seamless checkout gets the customer to buy more easily and reduces lost sales.

You want a seamless experience for your customers to move from step to step especially during the checkout as they’ve already decided to buy your products.

Imagine you’re a customer that wants to buy a new water bottle, because you left your other one on the train going home from work. You go online to order and you’re in a bit of a hurry; 5 minutes is allocated to ordering the new water bottle. You want to buy it and leave to go to work. 

You select your water bottle, a brand new one in burnt orange. Go to checkout and you have to make an account before you can checkout. The whole process took 20 minutes and now you’re running late to work. You’ve bought it, it’s on it’s way but you’ll likely not want to buy from this company again. It took too long in your opinion, you wanted to spend 5 minutes and it took 20 minutes instead.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Have multiple checkout options

2. One buy button option

3. Checkout process indicator

Have multiple checkout options

Have two checkout options when customers select to buy your products. A guest checkout and an opportunity for them to create an account and save their info for future purchases.

You don’t want to make customers open an account and go through the process of setting it up when they don’t want to. It creates a poor experience, makes the process take longer than it needs to and increases the chances customers abandon cart. Research shows cart abandonment is as high as 75% and one factor leading to this is making customers setup an account to buy a product.

One buy button option

There will always be a segment of customers that want to buy one product and only one product. Best approach for your site is to offer a one buy button option, so customers select their product and move right into the checkout flow. Instead of them adding to cart, and then reviewing cart to then move into the checkout. You’re reducing 2 unnecessary steps.

Provides a seamless experience, allows customers to checkout easily and quickly. By allowing this option you’re giving customers exactly what they’re looking for and creating a great experience. 

On your product pages, have one buy button and also add to cart button. Letting the customer select the option that’s best for them.

Checkout process indicator

Adding a checkout indicator at the top of the checkout flow allows the customer to see their progress before they fully checkout. This helps them visualize the length of time it takes and makes it seem as though it’s taking less time. 

People want quick and convenient; they don’t want to spend too much of it trying to buy something from your site. This approach gives them a psychological benefit as they see they’re getting closer to the finish line. It helps them stay committed to checking out and feels as though less time has gone by.

Thanks for reading! Share with friends.

If you found this information valuable, please consider sharing this newsletter with others that would benefit.

Receive one tip each week on how to evolve your digital sale strategy.

How I can help you:

• Become a member and let’s work together to unlock digital sales and growth opportunities.

• Buy resources to define sales goals, and develop strategies to grow your business at your pace.