3 mistakes to avoid on your website 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

Digital sales strategy of mistakes to avoid on your website

Your website is the first place consumers visit to research products and buy at their convenience. This is your opportunity to show the value of your products and build the awareness for consumers to buy.

There are roadblocks on your site that you want to remove, because they frustrate customers. When they’re frustrated and can’t get what they want, they leave without buying.

Imagine you’re a customer who is looking to buy hair supplies, restock what you’ve run out on. You need shampoo, conditioner, hair mask and hair oil. You have one company that you always buy from but have been hearing good things about XYZ Inc. and decide to give it a try.

You go to their site, review the products and find lots of positive reviews. So you decide to buy all 4 products from them and as you go to add to cart, you can’t add the hair oil and mask. That can’t be bought online, only in store. So you decide to get what you can and buy the rest else where.

You click the checkout button but it keeps giving you an error page. You’re starting to get frustrated, you just wanted to buy what you needed and go out to dinner after with friends. You are now very upset and don’t bother buying anything. You go back to your tried and true hair products that you love and can easily buy.

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Allow all products to be bought online

2. Solve and address all customer problems

3. Always provide convenience on your site

Allow all products to be bought online

There are lots of businesses that have setup a basic website without much effort because it’s what’s needed in the age of digital. It’s not about slapping together a basic site and leaving it there to be found.

Invest in it and make sure it’s providing the support your consumers are looking for. Setup your site so all products can easily bought online. Don’t restrict some products away from your site.

• It’s a bad experience

• Customers get frustrated

• You increase the chances they buy nothing

• You get a bad review of your business

Your website is another buying channel and it should be treated as such.

Solve and address all customer problems

Error pages and links that are broken, anything that doesn’t work needs to be fixed immediately. Don’t let it hang around for a while, make it a priority. If customers see it, they’ll let you know and you should make it a point to fix as soon as possible.

Always make sure to let customers who identified the issue, know it’s been fixed. Send an email thanking them, apologize for the inconvenience and give them a discount for next time.

This makes them happy and they’ll share with others. Increasing more customer traffic and sales. Mistakes and issues comes up, it’s about how you solve them that continues to bring in customers.

Always provide convenience on your site

The theme of your site should always focus on how it can provide convenience to consumers. Shoppers come online for that reason otherwise they can call in and wait on hold or drive to go in store and stand in line.

• Make it easy to find information

• Make it convenient to shop everything on your site

• Easily contact support or visit FAQs to have questions answered

• Quickly be able to find business policies

• Allow to save to cart and come back later to complete a purchase

• Reduce pages required to shop through to find what they’re looking for

How can you make it easier for your customers when they come to your site?

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