3 insider secrets to optimize website sales 🔍 Evolving Strategies

EVOLVING STRATEGIES

This week’s opportunity to evolve your strategy

3 insider secrets to optimize website sales

Your website is the only sales channel that is working to bring in sales day and night, because it allows customers to shop at their convenience. That means they choose when they shop and from where, giving them the option to sit on their couch and buy. This makes your site an essential part of your business strategy. Keep in mind your site is also the channel that has the lowest cost to acquire new customers. On average US consumers visit +130 websites per day, and that’s a lot of opportunity for your business.  

Imagine you’re a business owner that can sit back and let your sales come in while you sleep. You’re bringing in revenue day and night. You don’t have to worry about training sales people, making sure stores open on time or have enough staff at call centers. Your website is doing all the work, because it’s been setup to provide the most ideal experience for customers visiting the site. So how do you apply this to your site to make the improvements to grow sales?

How to apply this:

What you should takeaway and apply to your digital sales strategy:

1. Regularly AB test for continuous improvement

2. Show customers the value

3. Provide the best customer journey

Regularly AB test for continuous improvements

Testing allows you to regularly look at different areas of your site in order to identify any issues, and/or continuously look at making improvements. It’s the best way to learn more about your customers and see what they like and dislike as they shop on your site. It gives you the opportunity to make small changes that continuously improve the shopping experience overtime.

It’s easier and less costly then to make a huge change of your site. It can also be overwhelming to your customers to see a brand new site they now have to learn to navigate. Small improvements make big changes for customer experience and sales.

Show customers the value

Clearly state your customer value on your home page above the fold, this gives customers the info right as they land on your site. Knowing they’ve reached the right place and are able to solve their problem with your products.

Thereafter you want to clearly show the products and services that’s available to them, categorize products to make it easier for them to shop. 86% of people want to see products right on the home page for ease.

Provide the best customer journey

Create a simple and easy to navigate customer shopping experience from page to page until they reach checkout. 37% of users will leave a website that has poor navigation and that means it’s confusing to find pages/info and has too many steps. 

When a customer hits your home page consider the following:

• Lands on home page – see UVP (unique value proposition), below are product categories, customer selects products of interest and moves to a page that has all the products.

• They shop the different products and decide on 1 or 2 items to add to cart

• After adding to cart, a pop up appears that provides recommendations on other products that might be helpful (Opportunity to cross sell or upsell)

• Customer adds to cart and goes to checkout – goes through the flow to buy – receives confirmation of purchase – is asked to fill out a 5 min post-purchase survey – receives welcome onboarding email

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